With our new pricing strategy, we want to offer guests the best possible service because those who book early benefit from attractive booking discounts. In contrast to the previous system with fixed prices, the dynamic pricing model does justice to various price perceptions, which means we are again appealing to a greater number of guests with a decreased willingness to pay.
The dynamic pricing model can also direct guest flows, making the on-site experience even better for you as a skier. The aim is to utilize the facilities and areas of Adelboden-Lenk more evenly, to make skiing more attractive in terms of price during the low season and to reduce waiting times in the valley and at facilities in the ski areas.