DYNAMIC PRICING

The mountain cable cars in the Adelboden-Lenk ski region are introducing a new, dynamic pricing model for the 2023/24 winter season. With the new pricing strategy, we want to offer our guests the best possible service because those who book early benefit from attractive early booking discounts. The pass prices will no longer go down.

A dynamic pricing model is – as the name suggests – dynamic and continuously recalculates ski pass prices. An algorithm calculates the price. The current price is made up of various factors – season phase (high or low season), day of the week, booking date, current booking status in the webshop and, from a certain point onwards, the weather forecast. In any case, the earlier you book your pass, the cheaper the price. The price seen is always the cheapest, and it will not go down.

With our new pricing strategy, we want to offer guests the best possible service because those who book early benefit from attractive booking discounts. In contrast to the previous system with fixed prices, the dynamic pricing model does justice to various price perceptions, which means we are again appealing to a greater number of guests with a decreased willingness to pay.

The dynamic pricing model can also direct guest flows, making the on-site experience even better for you as a skier. The aim is to utilize the facilities and areas of Adelboden-Lenk more evenly, to make skiing more attractive in terms of price during the low season and to reduce waiting times in the valley and at facilities in the ski areas.

Generally, the earlier you book, the cheaper your pass. The price will not go down.

You also save money as a guest if you book outside the high season or for lower-demand days (e.g., weekdays instead of weekends). We recommend buying your ski pass in the webshop because guests who book early benefit from lower prices.

No. Compared to the previous pricing model with fixed prices, ski passes are now cheaper on many days. The earlier you book, the lower the pass price. You can benefit from lower prices on days with low demand (e.g., in low season or on weekdays). Prices increase due to high demand during the peak season and at weekends. In any case, those who book early benefit because the price seen is always the cheapest, and it will not go down.

No. Compared to the previous pricing model with fixed prices, ski passes are now cheaper on many days. Prices for children and young people are related to the dynamics of the adult pass price. The algorithm continuously recalculates ski pass prices. This takes account of various factors such as seasonal phase (high or low season), day of the week, booking date, the current booking levels for the corresponding day and the weather forecast. On days with low demand (e.g., low season or weekdays), you benefit from lower prices. During the peak season and at weekends, prices increase due to high demand.

In any case, it pays to book early because the pass price will not go down.

Yes, we are introducing the Kids-Saturday-promotion especially for families. The following three sub-areas offer the 1-day ticket for children every Saturday at the attractive fixed price of CHF 15: Betelberg Lenk, Engstligenalp Adelboden, Tschentenalp Adelboden

In addition, we will continue to offer beginner tickets on the Lenk Betelberg, which, as last winter, are available at the fixed price of CHF 37 for adults and CHF 19 for children in the "Stoss" children's area and CHF 25 for adults and CHF 15 for children on the "Mauren" ski lift.

With these targeted family promotions and in combination with our great fun & children's offers on the mountain, we are convinced that we will continue to be attractive for families in this way.

Yes. All ski passes are available at all ticket offices at the daily price displayed online.

No. Today’s pass prices remain the same. The displayed price for the current day does not change during operating hours (either online or at the ticket office) and is valid for the entire ski day.

No. The currently displayed price is the best possible offer. There are no last-minute deals or flash-sale reductions. The earlier you book, the cheaper your pass. The price will not go down.

The earlier you book, the cheaper the price. The pass price will not be lower if you wait.

The pass insurance included in the price provides cover if the pass cannot be used owing to the following:

Weather conditions: Storm, avalanche danger and excessive snowfall, which reduces the number of operating lifts (sections) in the station area to fewer than three* (if the nearest lift is more than 30 minutes by car/public transport from your vacation stay/accommodation location (perimeter tourism Adelboden-Frutigen-Lenk).
*excl. small lifts and individual ski lifts (see insurance terms and conditions).

Information regarding purchased ski passes for partial areas can be found under the general terms and conditions of “europ assistance”.

On the FAQ Webshop Page you will find further questions & answers about dynamic pricing and other questions you may have in connection with our webshop.